Is CRI Training Better Than Conventional Technical and Management Training? With a Focus on "Criterion-Referenced Instruction" In today’s fast-changing business environment, organisations are rethinking how they develop capability. Traditional technical and management training—focused on knowledge transfer—has long been the default. But effective approaches, such as Criterion-Referenced Instruction (CRI), are gaining attention for their emphasis on measurable competence and real-world performance . So, is CRI training actually better? The answer lies in understanding what each approach is designed to achieve. What Is Conventional Training? Conventional training typically includes: Classroom sessions Slide-based learning E-learning modules Standardised management programmes Its primary goal is knowledge acquisition. Learners are exposed to concepts, frameworks, and procedures, often assessed through tests or course completion. This approach works well when: The objective is...